Tactics for Busy Brand Managers: Virtual Audit

This month’s newsletter discusses how a Virtual Audit can secure a full understanding of the rationale underpinning treatment choice, including the triggers for switching and a range of specified patient factors.

Marketing effectiveness is based upon customer insights and an understanding of current prescriber attitudes and the drivers of treatment choice. The Virtual Audit is a case-based Market Research technique that provides insights into the multiple factors that drive treatment decisions. This is achieved through a telephone interview and review of a number of theoretical treatment cases.

Subscribe to our newsletter list here to get further details on how to implement Tactics for Busy Brand Managers. You could also click here to view past issues of our Tactics for Busy Brand Manager.