Tactics for Busy Brand Managers: Making Sense of Medical Evidence

This month’s newsletter discusses using an expert independent faculty to ensure understanding and adoption of literature based messages amongst GP’s, hospital based trainees or ancillary nursing staff.

In a world of Evidence Based Medicine, how can a positive trial with favorable patient outcomes, or perhaps a new treatment guideline become rapidly adopted into routine clinical practice? Furthermore, if good clinical trials drive good clinical practice, how can physicians translate the findings of published research into daily practice? This newsletter outlines an educational program, Making Sense of Medical Evidence, designed to teach HCP’s Critical Evaluation skills, in the context of a key published studies or a relevant Treatment Guideline.

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