Effective communication with consumers is the key to optimising health management. Drs Toolbox gives you the opportunity to build your product messages into GP consultations, provide access to GPs for your sales team and promote your consumer website.

DrsToolbox combines Patient Education resources with practice management software installed on GP office computers.

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Effective communication with consumers is the key to optimising health management. Consumer education resources help physicians build relationships with their patients and provide an effective means of improving adherence.

This newsletter discusses DVDHealth, a patient education resource on DVD delivered to GPs by sales representatives.

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“PushPull Medical’s products and platforms provide a unique input to Allori’s eDetailing and medical education programs giving our clients a strong competitive advantage through ground-breaking digital CME and patient adherence initiatives.”
Dr Adam Tucker, Medical Director at Allori.

“Bringing together Allori’s evidence-based capability with a leading interactive 3D production group creates a formidable partnership to spearhead digital and eDetailing campaigns for all stakeholders. PPM and Allori combine for the purpose of providing the most advanced medical communication technique in a world thirsty for knowledge.”
Greg Richard, CEO at PushPull Medical

About Allori
Founded in 2003, Allori is one of the fastest growing companies in its class with offices in Melbourne, Sydney and New York. Driven by the passion to see their clients’ messages succeed, Allori’s broad-ranging education, communication and marketing campaigns continue to gain industry recognition for their quality and originality. Underpinning Allori’s programs is Branding Atlas(TM), a proprietary web-based messaging and digital brand asset management system used by global pharmaceutical companies, their co-marketing partners, affiliates and agencies for rapid deployment of multi-channel communication campaigns.
For additional information, call +61 1300 688 048, email enquiries@allori.com.au or visit www.allori.com.au/team.

About PushPull Medical
Pushpull Medical was established in 2005 by Greg Richard who pioneered 3D medical animation and its use in interactive medical tools since 1998. PPM has been creating media for disease associations integrated into eDetailing programs using rich media as part of the comprehension process for healthcare professionals and patients. The PPM brands include DrsToolbox^TM and DVDHealth^TM and provide medical information services to those requiring visual explanations. For additional information visit www.pushpullmedical.com.au.

Allori’s digital group is proud to be supporting the expansion of Skura’s widely acclaimed Closed Loop Marketing (CLM) platform in Asia Pacific.  As the only full-service provider in the region, Allori is excited to bring its clients the benefits of a fully integrated CLM solution with a value proposition that is unmatched by competitors.

“Skura’s SFX platform, particularly the predictive modelling capability, will provide a unique input to Allori’s Brandling Atlas(TM) repository, allowing for advanced analysis and insight into brand performance”
Dr Adam Tucker, Medical Director at Allori.

“I am really excited about this strategic partnership and specifically Allori’s Branding Atlas(TM) Product as it compliments our current product feature set in a manner that will ultimately add a lot of value to our mutual clients”
Jeff Wessinger,  President, Skura Corporation.

About Allori
Founded in 2003, Allori is one of the fastest growing companies in its class with offices in Melbourne, Sydney and New York.  Driven by the passion to see their clients’ messages succeed, Allori’s marketing programs continue to gain industry recognition for their quality and originality.  Underpinning Allori’s programs is Branding Atlas(TM), a proprietary web-based messaging and digital brand asset management system used by global pharmaceutical companies, their co-marketing partners, affiliates and agencies.

For additional information, call +61 1300 688 048, email enquires@allori.com.au or visit http://www.allori.com.au/team.

About Skura Corporation
Founded in 1996, Skura has grown into an international company with satisfied customers around the globe. Headquartered in Oakville, Ontario, Skura also has offices in the US and Europe.

Skura clients benefit from our unique value proposition as a provider of Closed Loop Marketing (CLM) solutions. As a recognised leader of software products and services, like the SFX(TM) Suite Skura holds an envied reputation as a recognized leader of innovative and award winning sales and marketing software solutions.

For additional information, call 1.866.722.2040, or visit www.Skura.com.

Can they start me off slowly and develop a CLM road map for my brand?
The first step is adding a level of analytics that achieves your immediate business goals.  Thereafter you need a clear framework on which to combine data from many sources to future proof your investment. You probably are already collecting data that can be harnessed for this but you may need a hand to manage it.

Am I confident that they have the expertise to manage the analytics?
Analytics starts with developing the metrics of success, collecting the data and processing it in a meaningful way.  It often means combining data from various sources and one or more ‘customer relationship databases’ (CRMs). This requires significant IT integration and analytics experience.

Have they CRM expertise?
Many offers of Closed Loop Marketing from creative agencies require large IT companies to do the ‘heavy lifting’ associated with CRMs and invariably introduce ‘heavy prices’.  Does your provider have a CRM integration architecture enabling them to work with one or more CRMs, quickly and cheaply without hidden costs?

How do they propose managing my promotional assets?
Experienced CLM suppliers have systems to organise brand assets for fast and efficient repurposing/reuse based on metrics of success.  How the assets are organised determines whether the CLM metrics influence the next cycle or not and may limit the benefit of CLM.

Do they have global experience?
Some global companies have been using CLM for some years.  Mature products have come across most problems associated with implementation and are able to avoid many of the hurdles faced by recent entrants.  Does your provider manage Global Accounts?

1. Integrating business processes with a brand asset management systems capable of achieving coordinated and consistent messages for multiple segments and multi-channel tactical campaigns
2. Establishing meaningful metrics of customers’ responses/behaviours using best practice
3. Overcoming the IT hurdles of capturing the responses/behaviours within legacy systems (e.g. CRMs)
4. Effectively communicating the impact of messaging and specific assets within a campaign to brand planners
5. Developing the next tactical cycle within a system that integrates the customers responses and the previous messages and assets

Founded in 2003, Allori is one of the fastest growing companies in its class with offices in Melbourne, Sydney and New York.  Driven by the passion to see their clients’ messages succeed, Allori’s marketing programs continue to gain industry recognition for their quality and originality.  Underpinning Allori’s programs is Branding Atlas^TM, a proprietary web-based messaging and digital brand asset management system used by global pharmaceutical companies, their co-marketing partners, affiliates and agencies as part of innovative digital Closed Loop Marketing initiatives.  Contact us for the six most important questions to when designing your Closed Loop Marketing roadmap.

In addition, if Closed Loop Marketing is used then brand asset effectiveness metrics provide further insight into;

• new market/customer segments
• the expected ROI resulting from the tactical use of your brand assets
• message efficacy
• and the likely cost of the next promotional cycle

A deeper analysis of the data enables the pathways through which customers move during their conversion to be plotted and the time taken measured. Campaigns can then be implemented using activities associated with the fastest conversions in order to move as many prospects as possible onto shorter conversion pathways.

This newsletter discusses the next evolution from printed reprint carriers, the Interactive ePrint provides a flexible and interactive method of profiling your best evidence and peer-to-peer advocacy.
Include the therapeutic areas of interest that you would like to cover, developed by Allori with nominated KOLs acting as Advisory Editors.

In partnership with Wolters Kluwer, Allori is able to access a vast amount of existing journal content for immediate inclusion in the Literature Alerting Service. The service can also be extended to include KOL attributed meeting reports from national and international meetings.

Engage your sales force in securing physician registrations to the service while campaign metrics (clicks and opens) provide secure insights into customer areas of interest and levels of engagement with key topics.

Subscribe to our newsletter list here to get further details on how to implement Tactics for Busy Brand Managers. You could also click here to view past issues of our Tactics for Busy Brand Manager.

This newsletter discusses how to use regular e-newsletters to keep your key specialists informed and updated with hot topics and pivotal papers emerging from the literature.
Include the therapeutic areas of interest that you would like to cover, developed by Allori with nominated KOLs acting as Advisory Editors.

In partnership with Wolters Kluwer, Allori is able to access a vast amount of existing journal content for immediate inclusion in the Literature Alerting Service. The service can also be extended to include KOL attributed meeting reports from national and international meetings.

Engage your sales force in securing physician registrations to the service while campaign metrics (clicks and opens) provide secure insights into customer areas of interest and levels of engagement with key topics.

Subscribe to our newsletter list here to get further details on how to implement Tactics for Busy Brand Managers. You could also click here to view past issues of our Tactics for Busy Brand Manager.

This newsletter discusses twenty tactics for refreshing and recycling your best material to energise your market in 2011.

Subscribe to our newsletter list here to get further details on how to implement Tactics for Busy Brand Managers. You could also click here to view past issues of our Tactics for Busy Brand Manager.