Branding Atlas
Partnership with PushPull Medical
Allori’s digital medical education and eDetailing group is proud to announce a partnership with PushPull Medical for the provision of new and innovative multimedia programs for health care professionals and patients alike.
Allori & Skura Join Forces
Skura Corporation, the leading provider in Closed Loop Marketing announced today a partnership with Allori (Oakville, Ontario, October 22, 2010).
Six Questions to Ask Yourself about CLM Providers
Are they really just offering me e-detailing? E-detailing is simply adding digital content into the promotional mix. In contrast, Closed Loop Marketing measures the interaction between customers and content to show which part of the campaign worked and which didn’t.
>> Continue reading Six Questions to Ask Yourself about CLM Providers
Brand Asset Mapping completes the Closed Loop Marketing cycle
Closed Loop Marketing (CLM) is not a new idea but until recently has been limited by challenges in implementation. CLM is the practice of measuring customers’ responses and behaviour to refine brand strategy, assets and tactics.
>> Continue reading Brand Asset Mapping completes the Closed Loop Marketing cycle
Strategic Brand Asset Management
A messaging matrix is an essential component of brand planning. By bringing together segmentation, profiling and available claims the brand team is able to construct a messaging matrix on which key selling messages are developed to effectively position the product and efficiently use existing brand assets.
Tactics for Busy Brand Managers: Influence Mapping
Our seventh tactic discusses how identifying key customers and major stakeholders can build your brand.
>> Continue reading Tactics for Busy Brand Managers: Influence Mapping
Knowledge Map
Healthcare remains one of the most personal and emotional segments in business today. Establishing and maintaining a favourable image of your products through personal relationships is a time honoured approach, so why not introduce digital resources into the detail experience?
Messaging Map
In tight times, some cost savings should flow through to the bottom line while some should be re-invested in maximising the effectiveness of smaller sales forces and improving the effectiveness of non-sales force selling systems such as medical education, digital channels and affiliate programs to name a few. An effective, dynamic and integrated messaging platform such as the Messaging Map can assist with this.
Branding Atlas
Message acceptance and adoption by HCPs is optimised when delivered to the key stakeholders via multiple channels. Therefore an integrated approach, creating multiple touch points through several customer appropriate channels is required.
In order to effectively plan broad ranging brand communications the Beddoes Institute and Allori have produced a brand messaging engine, known as the Branding Atlas.