Effective communication with consumers is the key to optimising health management. Drs Toolbox gives you the opportunity to build your product messages into GP consultations, provide access to GPs for your sales team and promote your consumer website.

This newsletter discusses how to use regular e-newsletters to keep your key specialists informed and updated with hot topics and pivotal papers emerging from the literature.

This month’s newsletter discusses using an expert independent faculty to ensure understanding and adoption of literature based messages amongst GP’s, hospital based trainees or ancillary nursing staff.

This week’s newsletter discusses how to harness influential and positive brand support to develop Practical Management Guidelines that ensure wide-spread product adoption within the clinical community.

Our second tactic for busy brand managers is Meetings@Home. A Meetings@Home program allows small groups of health professionals with common clinical interests an opportunity to discuss a specific topic or research paper.

15 years ago a client described publication planning to me as ‘the non-sexy end of pharmaceutical marketing’. Thankfully this view is changing.

Allori’s entry into the 2009 PRIME Awards resulted in the Making Choices in Anaesthesia becoming one of the top three entries in the competition. It was a privilege for Allori to be short-listed with two other candidates for the Medical Education Award for our Making Choices in Anaesthesia program.

Choices is a case-based, interactive program that that offers physicians a practical approach to patient management using peer-to-peer meetings and an online program. The program is developed and implemented by an outstanding educational faculty. Clinical practice is reviewed and often scrutinised in the light of best level evidence, practical management insights are also shared and discussed. Opinions regarding optimal treatment strategies are debated. The features and benefits of specific treatments are reviewed and the use of interactive key pads promotes group discussion.

Making Sense of Medical Evidence is an interactive meeting designed to improve the critical appraisal skills of GPs, thus stimulating them to undertake practice-based Evidence Based Medicine journal clubs – an activity that the RACGP is supporting.

Each meeting is moderated by a local specialist. Specific literature evaluation tools are applied to a selected piece of published literature or a national treatment guideline.

Evidence to Practice encompasses the key features of persuasive and motivational peer-to-peer communications. The program is a great platform for delivering key aspects of messaging to your physicians. It provides commentary on best practice illustrated through the use of a case study and delivered by an influential physician to your target audience.

This presentation of an evidence based approach to patient management as well as a review of individual personal practice can change behaviour amongst a target audience and Evidence to Practice is known to be effective, even in resistant markets.

Evidence to Practice pieces can be utilised in a number of different ways including; direct mailing, conference promotion, detailing, leave behinds and used as educational materials by clinicians and nurses in their meetings.

To find out more about the Evidence to Practice program click here.