Effective communication with consumers is the key to optimising health management. Consumer education resources help physicians build relationships with their patients and provide an effective means of improving adherence.
About Adam Tucker
As a practicing medical specialist Adam is constantly exposed to the burden of disease, the need for new therapeutic strategies, and the importance of initiatives that translate best evidence into daily clinical practice. After completing a PhD focused on developing new indications for existing pharmaceuticals, Adam became a member of the Guidelines International Network, a Director of Evidence-Based Medicine at Monash Medical Centre and the Medical Director of the Beddoes Institute. What Adam enjoys most about working with Allori is being able to work within a highly energetic and innovative team. His favourite tasks are market research design, data analysis, strategy design and implementation. Adam has a strong passion for coaching the team responsible for producing the results. He is highly sought after for market research, regulatory work, facilitation of advisory boards, strategy workshops, and sales staff training. As Medical Director the biggest challenge that Adam has faced has been in bringing together all of the elements needed for the Allori team to rapidly evolve and grow. Aside from living and breathing all things Allori, Adam has four beautiful daughters to care for and a passion for alpine climbing.
Find out more about the Allori team hereArticles by Adam Tucker:
DVDHealth
Thursday, March 3rd, 2011
Partnership with PushPull Medical
Wednesday, December 22nd, 2010
Allori’s digital medical education and eDetailing group is proud to announce a partnership with PushPull Medical for the provision of new and innovative multimedia programs for health care professionals and patients alike.
Allori & Skura Join Forces
Tuesday, October 26th, 2010
Skura Corporation, the leading provider in Closed Loop Marketing announced today a partnership with Allori (Oakville, Ontario, October 22, 2010).
Six Questions to Ask Yourself about CLM Providers
Tuesday, October 26th, 2010
Are they really just offering me e-detailing? E-detailing is simply adding digital content into the promotional mix. In contrast, Closed Loop Marketing measures the interaction between customers and content to show which part of the campaign worked and which didn’t.
Brand Asset Mapping completes the Closed Loop Marketing cycle
Thursday, October 14th, 2010
Closed Loop Marketing (CLM) is not a new idea but until recently has been limited by challenges in implementation. CLM is the practice of measuring customers’ responses and behaviour to refine brand strategy, assets and tactics.
Strategic Brand Asset Management
Thursday, October 14th, 2010
A messaging matrix is an essential component of brand planning. By bringing together segmentation, profiling and available claims the brand team is able to construct a messaging matrix on which key selling messages are developed to effectively position the product and efficiently use existing brand assets.
Interactive ePrint
Friday, October 8th, 2010
This newsletter discusses the next evolution from printed reprint carriers, the Interactive ePrint provides a flexible and interactive method of profiling your best evidence and peer-to-peer advocacy.
Recycle and Reinvigorate!
Thursday, June 3rd, 2010
This newsletter discusses twenty tactics for refreshing and recycling your best material to energise your market in 2011.
Recycle and Revitalise!
Wednesday, May 19th, 2010
This month’s newsletter discusses how to repurpose existing materials to create more noise, increase the return on existing spend and give your messaging a new lease of life.
Tactics for Busy Brand Managers: Virtual Audit
Tuesday, March 2nd, 2010
This month’s newsletter discusses how a Virtual Audit can secure a full understanding of the rationale underpinning treatment choice, including the triggers for switching and a range of specified patient factors.