Archive for October, 2010

Skura Corporation, the leading provider in Closed Loop Marketing announced today a partnership with Allori (Oakville, Ontario, October 22, 2010).

Are they really just offering me e-detailing? E-detailing is simply adding digital content into the promotional mix.  In contrast, Closed Loop Marketing measures the interaction between customers and content to show which part of the campaign worked and which didn’t.

Closed Loop Marketing (CLM) is not a new idea but until recently has been limited by challenges in implementation. CLM is the practice of measuring customers’ responses and behaviour to refine brand strategy, assets and tactics.

A messaging matrix is an essential component of brand planning. By bringing together segmentation, profiling and available claims the brand team is able to construct a messaging matrix on which key selling messages are developed to effectively position the product and efficiently use existing brand assets.

This newsletter discusses the next evolution from printed reprint carriers, the Interactive ePrint provides a flexible and interactive method of profiling your best evidence and peer-to-peer advocacy.