The Plan for Dialysis program is an Australasian education initiative on home dialysis therapy for physicians and nursing staff. In 2009 the program included four case-based, interactive workshops on utilising peritoneal dialysis to optimise the dialysis life-cycle.
15 years ago a client described publication planning to me as ‘the non-sexy end of pharmaceutical marketing’. Thankfully this view is changing.
In the past 12 months there has developed a powerful dialogue within the industry about the potential opportunities and dangers of growing brand awareness through social media marketing. Social media tools that were originally viewed with confusion and aversion such as Facebook, YouTube, Myspace, Twitter and WordPress (to name but a few) are now being [...]