Message acceptance and adoption by HCPs is optimised when delivered to the key stakeholders via multiple channels. Therefore an integrated approach, creating multiple touch points through several customer appropriate channels is required.
In order to effectively plan broad ranging brand communications the Beddoes Institute and Allori have produced a brand messaging engine, known as the Branding Atlas.
Evidence to Practice encompasses the key features of persuasive and motivational peer-to-peer communications. The program is a great platform for delivering key aspects of messaging to your physicians. It provides commentary on best practice illustrated through the use of a case study and delivered by an influential physician to your target audience.
This presentation of an evidence based approach to patient management as well as a review of individual personal practice can change behaviour amongst a target audience and Evidence to Practice is known to be effective, even in resistant markets.
Evidence to Practice pieces can be utilised in a number of different ways including; direct mailing, conference promotion, detailing, leave behinds and used as educational materials by clinicians and nurses in their meetings.
To find out more about the Evidence to Practice program click here.
The Academy website is Allori’s key platform for hosting its medical education programs.
The Academy is an online community of medical practitioners who access information, complete CPD training and discuss practical clinical issues. The Allori Academy website enables sponsors to refresh and redesign their existing digital material for release into a new segment of the market.
Allori is currently playing with the following ideas and concepts.
Events in March