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DrsToolBox

Top of Mind Campaign

Effective communication with consumers is the key to optimising health management. Drs Toolbox gives you the opportunity to build your product messages into GP consultations, provide access to GPs for your sales team and promote your consumer website. >> Continue reading DrsToolBox

DVDHealth

Effective communication with consumers is the key to optimising health management. Consumer education resources help physicians build relationships with their patients and provide an effective means of improving adherence.

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Partnership with PushPull Medical

Allori’s digital medical education and eDetailing group is proud to announce a partnership with PushPull Medical for the provision of new and innovative multimedia programs for health care professionals and patients alike.

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Allori & Skura Join Forces

Skura Corporation, the leading provider in Closed Loop Marketing announced today a partnership with Allori (Oakville, Ontario, October 22, 2010).

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Six Questions to Ask Yourself about CLM Providers

Are they really just offering me e-detailing? E-detailing is simply adding digital content into the promotional mix.  In contrast, Closed Loop Marketing measures the interaction between customers and content to show which part of the campaign worked and which didn’t.

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Brand Asset Mapping completes the Closed Loop Marketing cycle

Closed Loop Marketing (CLM) is not a new idea but until recently has been limited by challenges in implementation. CLM is the practice of measuring customers’ responses and behaviour to refine brand strategy, assets and tactics.

>> Continue reading Brand Asset Mapping completes the Closed Loop Marketing cycle